IS Corporate Social Responsibility essential for every organisation?

One of the frequently asked question and debate topics is ' what is Corporate Social Responsibility anyway and is it an important add-on for every organisation?'

    

CSR is one controversial topic that till these day has no unanimous definition. There are so many arguments for and against the concept and this makes for an interesting read. Basically, there are two categories of people associated with the CSR as a concept.

1. Those who see it as a philanthropic model; that is companies make their profit and then decide what charitable cause to support. Most companies focus on education and training, healthcare, environment, infrastructure, voluntary sector empowerment, corporate community involvement. This is often referred to as Corporate Philanthropy.

Making your brand outstanding

What is the essence of establishing an organisation or creating a brand/product if no one knows what you do or settling for being an 'alright' brand when your can be outstanding? If your organisation or product is in this category, then you are going to thank me for this post!!

Many 'good' organisations have shut down and some are still closing down. This is because being good is no longer enough! Your brand cannot afford to just be referred to as 'good' when there are so many products out there which makes it extra easy for mediocre brands to go unnoticed. Consumers are now smarter and would not settle for average/low brands when there are high-quality brands available. They would rather invest their resources into something 'promising' - an outstanding product/brand.

Is the Press Release Truly Dead?

Recently, I've been coming across articles stating that the 'press release' is dead and these articles got me thinking if truly the press release is dead. No doubt the rave about press release has reduced. Without thinking twice, I believe we all know the most obvious reason for this. Yes you guessed right! The evolution of the internet most especially social media.

Most organisations now prefer to use their social media platforms and websites to reach their audience because it is quicker, more engaging, they can get almost an immediate feedback and they probably reach a greater percentage of their audience. As Jeff Barrett mentioned, "companies are looking to be quicker with content, provide faster approval and be able able to capitalise on the conversation and content of the moment".

Your Virtual Business Partner Welcomes You!

The PR joint welcomes PR professionals and students of PR  as we discuss the various aspects of public relations while also discussing major issues and threats facing the PR industry and practice in this modern age.

You are not a PR professional or student? Not to worry, the PR joint also welcomes you!...you will find some topics fascinating and we are certain you will be able to pick up few things that will benefit your organisation or brand - be it promotion/publicity, crisis management, campaign planning, whatever the case may be.

The 'joint'  promises to be educative, enlightening, entertaining and above all engaging. So please feel free to join the discussion by adding your suggestion, recommendation, and what topics you would like to be discussed.

You don't have to be an expert to be a part of this forum so why not sit back, get a glass of juice, relax and learn ;)

I am so excited about our first topic and I bet you all are as excited as I am. Once again, I welcome you all aboard this forum!

Time to get this forum started.....-:)